Optimized Lead Management and Customer Journey Tracking for Sazgar Engineering

Sazgar Engineering, leading players in the automotive industry, were unable to efficiently manage their lead data and track the customer journey. With dealerships relying on Excel files for data storage, crucial information was at risk of being lost, hindering their marketing and sales teams’ ability to track leads. Our intervention with Odoo ERP solutions centralized lead data management. By replacing Excel files with a robust database system, we helped them prevent information loss and enhance data visibility. Integration with the marketing department’s workflow provided real-time updates on lead statuses, streamlining processes across the organization. Through tailored Odoo customization and comprehensive training sessions, staff were empowered to utilize the system effectively. This resulted in optimized system performance, addressing evolving requirements, and maximizing the value derived from Odoo implementation.